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Case Studies

What Happens When Local SEO
Is Done Right

How our local SEO system helped businesses improve rankings, increase engagement, and generate more customer actions.

🦵   Physical Therapy

180% More Calls in 90 Days
Without Spending on Ads

This physical therapy clinic offering expert rehabilitation and pain-management care was buried beyond position 30 for their most important keywords. They were receiving only 30–40 calls per month from their Google Business Profile while local competitors captured every lead. The clinic didn't have a patient problem it had a visibility problem.

Industry
Physical Therapy
Services Used
GBP Optimization · Local SEO
Citation Cleanup · Rank Tracking
Timeline
Results in 90 Days
180%
Increase in
Phone Calls
1,670
Profile Interactions
(Jan–May 2026)
+78%
YoY Interaction
Growth

⚠️ The Challenge

Despite offering skilled physical therapy and rehabilitation services, this clinic was invisible in local search, ranking beyond position 30 for every important keyword. Their Google Business Profile was underoptimised, generating only 30–40 calls per month. Potential patients searching for pain relief, injury recovery, and rehab support nearby were calling competing clinics instead. The practice was losing patients it never even knew existed.

💡 The Solution

GBP Audit & Optimisation
Conducted a full audit to identify visibility gaps, then fully optimised categories, treatment services, clinic photos, and Q&A to improve relevance signals.
Citation & NAP Cleanup
Corrected local SEO inconsistencies and citation data across directories to strengthen authority and trust signals with Google.
Profile Content & Authority
Added content and profile enhancements including regular posts, treatment descriptions, and patient engagement signals to boost local rankings steadily.
Services Used
GBP Optimization Local SEO Citation Consistency Profile Enhancement Engagement Signals Rank Tracking

📈 The Result

180%
More Calls
in 90 Days
297
Calls from GBP
in 5 Months
+78%
YoY Profile
Interaction Growth
+65%
YoY Increase
in Calls

Through targeted GBP optimisation and citation cleanup, this clinic went from 35 calls per month to 85, a 180% increase in just 90 days. Over 5 months (Jan–May 2026), the practice recorded 1,670 total Business Profile interactions and 297 direct calls from Google alone. Year-over-year, profile interactions grew by 78.2% and call volume increased by 65% compared to the same period the previous year. Chat enquiries also grew to 28 per month, creating a reliable secondary channel for new patient bookings.

⚖️   Legal & Professional Services

Doubling Consultation Requests
in Under 90 Days

This law firm competing against large regional firms with big ad budgets. They needed organic growth that would compound over time, not expensive pay-per-click dependency. Their GBP was incomplete, their directories were inconsistent, and their website had no local landing pages targeting the searches that mattered.

Industry
Legal Services
Services Used
Local SEO · GBP Optimization
Citation Cleanup · Location Pages
Timeline
Results in 90 Days
194%
More Profile
Views
Consultation
Requests
+68%
Direction
Requests

⚠️ The Challenge

The firm was buried on page 3+ for every meaningful local search term. Their GBP was incomplete, inconsistent NAP data across directories was hurting their authority, and their website had no service-specific or location-specific pages. Meanwhile, competitors were dominating the map pack and capturing the most valuable leads at the moment of intent.

💡 The Solution

GBP Completion & Optimisation
Completed and optimised the Google Business Profile with professional photos, detailed services, Q&A, and accurate category selections to improve map pack visibility.
Citation & Directory Audit
Audited and corrected NAP data across 60+ directories, resolving inconsistencies that were suppressing local authority and preventing Google from surfacing the firm.
Location & Practice Area Pages
Created dedicated landing pages for each practice area and target location, then mapped 14 high-intent local keywords to anchor each page to the right searches.
Review Generation Strategy
Developed a structured outreach process to generate authentic reviews from satisfied clients, building social proof that converts searchers into enquiries.
Services Used
GBP Optimization Local SEO Citation Cleanup Location Pages Review Strategy Competitor Analysis

📈 The Result

194%
More GBP
Profile Views
Consultation
Requests
+68%
Direction
Requests
14
Page 1 Keyword
Rankings

Within 90 days, this law firm went from invisible to dominant in their local market. Consultation requests doubled, Google Business Profile views surged by 194%, and direction requests grew by 68%. NAP consistency was restored across 60+ directories, and the firm now ranks on page 1 for 14 high-intent local keywords producing a steady stream of organic leads without any paid advertising spend.

🧓   Senior Healthcare

New Inquiries Every Week from
Organic Search Alone

A senior healthcare provider with a strong reputation but no real digital strategy. Their Google Business Profile was incomplete and unverified, with minimal content and almost no reviews. Without a strong presence in local search, families researching senior care nearby were finding other providers first.

Industry
Senior Healthcare
Services Used
GBP Optimization · Local SEO
Review Generation · Web Redesign
Timeline
Results in 4 Months
340%
Increase in
Phone Calls
88%
Keywords
on Page 1
4.9★
Avg Review
Rating Achieved

⚠️ The Challenge

The provider's Google Business Profile was incomplete and inconsistently managed, missing key service information and photos. With only 11 reviews and almost no presence in local search results, families searching for senior care nearby were finding other providers first and choosing them instead.

💡 The Solution

GBP Profile Optimization
Fully optimized the Google Business Profile with accurate categories, complete service information, regular photo updates and consistent posting to build relevance and trust with Google.
Service Specific Content
Built dedicated pages for each care service offered, targeting local searches so families could easily find the exact type of care they were looking for.
Review Generation Campaign
Launched a structured review campaign to build trust with families researching care options, growing from 11 total reviews to 63 new organic reviews in just 90 days.
Website Redesign
Redesigned the website with a conversion focused, accessibility friendly layout, improving both user experience and on page SEO signals.
Services Used
GBP Optimization Local SEO Review Generation Web Redesign Local Content Reputation Management

📈 The Result

340%
More Inbound
Phone Calls
88%
Target Keywords
on Page 1
4.9★
Avg Review
Rating
+47%
Website
Conversion Rate

Within four months, inbound phone calls grew by 340%. 88% of targeted keywords now rank on page 1, and the average review rating improved from 3.8★ to 4.9★ with 63 new organic reviews generated in just 90 days. The website conversion rate also improved by 47% following the redesign, helping more families find and choose the right care for their loved ones.

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